So here we are in the middle of the vineyards and you think about the intensity and persistence and all the things that must go into making wonderful wine.  In terms of getting the right type of grapes, getting the soil, the farmers picking it at right time, on the reserves, they actually manually pick them.  Here we are looking at what it takes to build something of this magnitude.

I think about all the things in my life and what things that you really build that you are proud of and those are the things that take time, effort, and persistence to get the results that you want.